Page 6 Advertisements Column 4

Timaru Herald, Volume CLVI, Issue 23012, 2 October 1944, Page 6

Should ladies smoke? A corres P?P,", dent of an Auckland paper says ‘ no. and declares that “smoking by women is indecent.” A standard defines the word “indecent” as _'offensive to modesty; immodest.” But lew twentieth century people will see moic immodesty in a lady smoking a cigarette than in her drinking a cup or tea or powdering her nose. Had this censorious party warned smokers of Born sexes against the risk they run m smoking tobacco loaded with nicotine, he would have rendered a public seivice. for therein lies a very real danger. However, the remedy is simpleg smoke “toasted,” which is practically freed from nicotine by the manufacturers’ special purifying process. Ine six brands of toasted—Cut Plus No. 10 (Bullshead), Navy Cut No. 3 (Bulldog). Cavendish, Pocket Edition, Riverneaa Gold and Desert Gold —are as safe as tobacco can be made and a source oi constant pleasure and delignt io smokers everywhere. The t 'h re ® named brands are unequalled i°i tne pipe; the other three make cigarettes of superlative quality. toasted "spoils” you for all other tobaccos. .