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Timaru Herald, Volume CLI, Issue 22201, 19 February 1942, Page 7

We all run risks every day that are practically unavoidable. Who knows, for example, that the occupant of the next seat in tram, bus or train is not suffering from ’flu or something else that’s “catching”? And there may not be another seat vacant for you—so you just have to chance it. A great safeguard when travelling is to keep pipe or cigarette going. Tobacco smoke Is a wonderful disinfectant. The tobacco should be of good quality, and whether for disinfecting purposes or pure enjoyment “toasted” is the best. It’s famous for its purity, flavour and aroma, and so comparatively harmless that even over-indulgence won’t affect you. The toasting (manufacturer's own process) is the secret. It is toasting that eliminates the nicotine and renders this beautiful tobacco safe. The five genuine toasted brands, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Pocket Edition, Riverhead Gold and Desert Gold, are everywhere in evidence. Go where you will you'll find them on sale. But be sure when buying you are getting iiie real thing. Imitations are worthless.