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Timaru Herald, Volume CL, Issue 22133, 29 November 1941, Page 7

The first smoke of the day. Can you beat it? Lots of chaps light up directly they tumble out of bed in the morning; others smoke while having* their cold tub; but most wait till after breakfast. Mark Twain said the only times he wasn't smoking was when he was eating and when he was sleeping! Old smokers often have a whiff when they wake in the night—say it "sends them off again.” Tobacco? Qf course, tastes differ, but if a census of brands could be taken it would probably be found that the most popular of all—right through New Zealand—are the "toasted” ones. Go where you will, you’ll find them on sale—yes, even in the backblocks! Sweet, mellow, cool and comforting, Cut Plug No. 10 (Btillsheadl, Cavendish, Navy Cut No. 3 (Bulldog); Riverhead Gold and Desert Gold merit their immense popularity. It’s toasting, by eliminating the nicotine, that makes them safe for the smoker. They’re so popular they're being imitated. But imitation toasted is no good. Ask for the brands enumerated. ....