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Timaru Herald, Volume CXLV, Issue 21178, 27 October 1938, Page 4

"My dear old chap.” said the doctor (an old friend) "afraid I'll have to put your pipe out. You oughtn't to smoke, you know.” The patient looked rebellious. "Who was that American soldier who, when told that if he didn’t quit smoking he'd shorten his life— General Grant wasn’t it?—and replied that he’d sooner shorten his life than give up his pipe. Well, I’m like that.” "Tut, tut,” said the doctor, "be sensible.” No reply. "Well, if you must smoke, smoke toasted tobacco; that can’t do you much harm anyhow." “I'll smoke any blessed brand you like, doctor, but what is this toasted tobacco?” "Finest baccy out. old man. Smoke it myself. Beautiful flavour and a glorious bouquet. Very little nicotine, tool Toasting sees to that! So I think you may indulge. There are only five brands, remember, of the genuine toasted, three for the pipe— Cut Plug No. 10 (Bullshead), Cavendish, and Navy Cut No. 3 (Bulldog), while Riverhead Gold and Desert Gold e n the best cigarette tobaccos'l know rf. t You’ll like "toasted." He did. But everybody does