Page 4 Advertisements Column 2

Timaru Herald, Volume CXLIV, Issue 21065, 17 June 1938, Page 4

The veteran smoker had been expatiating at the club on the merits of toasted tobacco, but his pal didn't seem much impressed. “Honestly,” he said "I can’t see how toasting the leaf can make much difference anyway ” The veteran laughed. “If you were to brew i pot ot coffee, my dear chap." h. said •from coffee beans that hadn’t been toasted (or roasted) before they were .round, the stuff wouldn’t be worth drinking. It’s heat, skilfully applied, thd brings out the beautiful flavour and aroma of the coffee bean; and its precisely the same with tobacco. When the leaf is toasted (a rather complex process) it yields up its full flavour anc fragrance, and what’s more, the nicotine in it is mostly eliminated. Thus it becomes comparatively harmess And, believe me, once you smoke toasted you’ll have no time for any ot. tobacco. Oh, yes, there are blends, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog', Cavmdish, Riverhead Gold and Desert Gold. And to my mind they’re the of the basket. tobac -onist tccks them.” ....