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Timaru Herald, Volume CXLIV, Issue 20966, 19 February 1938, Page 3

Nowadays every hotel and nearly every large private residence boasts its smoke-room, and many seem to think this is a comparatively modern idea. As a matter of fact the provision of a special apartment for the use of lovers of the weed dates back for centuries. All the spacious and beautiful English Manor houses of Elizabeth’s time had their smoke rooms. What kind of tobacco they smoked then is not oarticularly recorded, but it is said to have been “coarse and strong” for the most part. Comparatively little was known hi that day about tobacco culModern methods of manufacture were unheard of and brands like oui famous toasted Cut Plug No. 10 (Bullshead). Navy Cut No. 3 (Bulldog) Civendish, Riverhead Gold and Desert Gold were unheard of. Toasting is a very complex process. It not only effectually purifies the leaf but helps to give it its exceptionally fine tiavoji and wonderful aroma. The bleirls named have now been for many yea's beiore the public and each year his seen an increased output to meet ircreased demand