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Timaru Herald, Volume CXLIII, Issue 20890, 20 November 1937, Page 21

“A many years ago,” as “Little Buttercup” sings in "Pinafore,” pipe smokers had to be content with the humble clay. But many things are sooner or later supplanted by something else—and something better. So when the briar came in the clay went out, although it still lingers. And just as briar pipes have supplanted clay ones, toasted tobacco is supplanting many brands formerly In great request but now comparatively neglected. This is a tribute to the merits of “toasted” keenly appreciated by the National Tobacco Co., Ltd., of Napier, pioneers of the tobacco Industry in New Zealand. There is certainly something in “toasted” that appeals irresistibly to smokers. It is so sweet, fragrant, cool and comforting and so comparatively free from nicotine, for toasting is a wonderful purifier. That’s why these famous blends don’t burn the tongue, irritate the throat or affect the nerves, and are the most harmless of all tobaccos. Ask for Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold ajxl you’ll avoid worthless imitations