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Timaru Herald, Volume CXLIII, Issue 20768, 1 July 1937, Page 6

“Coffin nails,” according to a London correspondent, was the engaging name by which cigarettes were known when he was a boy. A lot of water has passed beneath the bridge since those days, and “coffin nails” must have been manufactured from very inferior tobacco to have deserved their name. But things have changed. There’s as much difference ’twixt the old-time cigarettes the correspondent writes of and those made of Riverhead Gold or Desert Gold, as there is between an old-fash-ioned motor car and a modem RollsRoyce. Only the choicest leaf, grown in carefully selected localities, goes to making the two brands named. And its precisely the same with the three pipe brands, Cut Plug No. 10 (Bulkhead), Navy Cut No. 3 (Bulldog), and Cavendish, the popular sporting mixture. Made and blended by experts in an up-to-date factory these tobaccos are toasted, which ingenious precess not only enhances flavour and aroma but frees them from excess of nicotine, thus safeguarding the smoker. No finer or purer tobaccos are produced. They challenge comparison with the world’s best ....