TOURIST INDUSTRY
VALUE TO BRITAIN The Travel and Industrial Development Association of Great Britain and Ireland had a field day recently, when it held its annual meeting and staged a programme of moving pictures throughout the afternoon and evening. At the annual meeting the Prince of Wales, who is patron, was the principal speaker. He complimented the association on its information bureau in Paris, which he had visited. The moving picture Industry, said the Prince, had coined many new words, and one of them was "projection.” This was exactly the aim of the Travel Associations—to project Britain on the world’s screen—the best kind of advertisement they could have. Britain had a lot of things to sell. “The association is probably much to blame,” he added, “in creating homesickness by painting pictures of a country’s life that is deep-rooted in tradition and tranquillity and is not ashamed, even in this realistic age, to be picturesque. The propaganda, if I may call it so, does not prevent us from taking a proper pride in our historic glories and in the many picturesque ceremonies and customs that link the citizen of to-day with his forebears and attract the foreign visitor.” The Prince said he was not forgetting the economic significance of their work. Professor Ogilvie had enlightened them as to the value of the so-called “Invisible export” represented by the expenditure of overseas visitors to Britain. He had been amazed to learn that these visitors spent in 1934 no less than £25,000.000—a sum not far behind the £28,000,000 which Britain obtained from the sale of wool and the £31,000,000 from the sale of coal. It should generally be recognised that the tourist trade benefited, directly or indirectly, almost every industry. Lord Derby said that the whole of the £25,000,000 spent by tourists was left behind. None of it had to go out to purchase raw material. Such a fact he suggested, alone justified the £4OOO which the Government at present gave them. The films displayed to large invited audiences at one of the West End picture theatres showed what a wealth of subjects there are to photograph in Great Britain and what a drawing power these films would have in foreign countries and in other parts of the Empire.
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Bibliographic details
Timaru Herald, Volume CXLI, Issue 20327, 28 January 1936, Page 12
Word Count
376TOURIST INDUSTRY Timaru Herald, Volume CXLI, Issue 20327, 28 January 1936, Page 12
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