Page 2 Advertisements Column 2

Timaru Herald, Volume CXXXIX, Issue 20067, 26 March 1935, Page 2

A news item appearing in sundry English papers runs: “Cigarettes are still best sellers in spite of the depression.” Surely this ought to read: “because of the depression?” For there is an intimate connection ’twixt bad times and tobacco. It is when things are at their worst that the craving for a smoke is always keenest, and baccy must be had even if something else has to be done without. Here in N.Z. the demand for “Toasted” has been well maintained throughout the slump now (happily) breaking up, and at this present it is bigger than ever! It is the peculiarly soothing and comforting properties of this incomparable tobacco that appeal so irresistibly to smokers, coupled with the now familiar fact that the five brands of “toasted”—Navy Cut No. 3 (Bulldog), Cut Plug No. 10 (Bullshead), Cavendish, Riverhead Gold and Desert Gold—contain scarcely any nicotine because this nerve destroying poison is eliminated by toasting. Of course that safeguards the health of the smoker who can indulge to any extent without running the smallest risk