Page 6 Advertisements Column 3

Timaru Herald, Volume CXXXIX, Issue 20027, 7 February 1935, Page 6

"Cigarettes are superseding cigars in this country,” remarks the New York Times. It’s the same story in New Zealand, where the sale of cigars, even the cheaper qualities, is steadily dwindling. Like the Yanks we smoke prodigious quantities of cigarettes (in proportion to population). Nevertheless and notwithstanding, the pipe, with us, is more than holding its own. It’s true that the coarser brands of tobacco are not nearly so much in request as formerly. The demand now is for brands of a bolter—but not necessarily a more expensive grade, with less nicotine in them. In a word smokers are at last waking up to the fact that nicotine is a menace and must be cut out. Hence the overwhelming success of “New Zealand Toasted,” which, quite moderate in price, combines flavour and bouquet with practically complete immunity from risk. The effect pf toasting is magical!—it gets rid of the nicotine! The genuine toasted brands are five in number: Cut Plug No. 10 (BullsheadA Navy Cut No. 3 (Bulldog), Cavendish, Desert Gold and Riverhead Gold