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Timaru Herald, Volume CXXXVIII, Issue 19867, 2 August 1934, Page 3

“Seven ounces a week? Must cost you something to keep your pipe alight. What?” Thus the chairman at a meeting of creditors of a country storekeeper up north the other day. “I don’t drink, gamble, dance, or go to the pictures,” pleaded debtor. "But seven ounces!” repeated the chairman. “Bit over the odds! Can’t be good for you, either. How long have you been smoking an ounce of tobacco a day?” “For about 20 years,” smilingly rer'ied debtor. “Well,” admitted the chairman, “you don’t look much the worse for it, I must say. ’ “What tobacco d’you smoke?” inquired another creditor curiously. "Toasted New Zealand, Cut Plug No. 10,” said debtor. “Hardly any nicotine in it. The toasting sees to that." “Well,” said the chairman, abruptly, "this is beside the question. Let us get on.” And they got on. None of the five famous toasted brands: Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold are injurious. As debtor said, "the toasting sees to that.” And for quality “toasted” stands alone—unapproached and unapproachable