FASHIONS FOR A YEAR

Timaru Herald, Volume CXXXVII, Issue 19682, 27 December 1933, Page 10

FASHIONS FOR A YEAR

MILLION EMPLOYEES INVOLVED. More than £200,000.000 is spent in England every year on women’s fashions, and the work involved employs 1,000.000 people. “Industries are built up by fashion and ruined by a sudden change, and the dress designer has to bear this fact in mind,” said Mr E. H. Symonds, president of the British Fashions and Fabrics Bureau, at a London dinner “Fashion is like perfume, the greater the subtlety, the greater the charm and allure,” he said. “The vogue for short hair has made the fortunes of hundreds of small hairdressers. That trade has benefited, but when hooks and eyes and buttons went out of fashion, several thousands of men had to find new work. “It has been said that something like 200.000,000 yards of Lancashire’s loss in the sale of cotton goods in the home market is due to the women of the post-war era. Women will not wear petticoats, as their grandmothers did. When one thinks of the millions upon millions of yards of lace, in addition to the Lancashire fabrics, that would be required for the petticoats our womenfolk won’t wear, it shows how definitely fashion can influence the financial position of manufacturers and their employees.”