THE PERFECT DRESS.

Timaru Herald, Volume CXXXVII, Issue 19512, 10 June 1933, Page 11

THE PERFECT DRESS.

Mr. Norman Edwards, America’s most famous dress-designer, recently visited London. He is the man responsible for the “chic” of Marion Davies, the sophistication of Ina Claire, the glamour of the Ziegfeld Folly girls, and the “tone” of the millionaire women of New York. His secret is to give every women a dress she never sees on any other woman. He has no mannequins, no models, no showrooms. He has “you” as the model, and a length of material ( states a correspondent).. First comes a talk over tea or cocktails and cigarettes, from which personality and tastes emerge. Then the client stands enclosed in an octagonal mirror, while Mr. Edwards “expresses” her. He may,

perhaps, pin a corner of material on her shoulder and work from that, or he may slit a hole in the centre of the stuff and drop it over her head. The client, says Mr. Edwards, developes her own dress personality from her own natural charms as she helps him unconsciously to accentuate them, and recaptures her childhood’s fun of “dressing up.” “There are only two lines to any frock,” he said. “Repose and movement. Get these and you have the perfect dress.”

Advisory Council includes the names of such important people as Miss Jane Adams, Dr. Harry Fosdick, Professor Rufus Jones, and Bishop Francis McConnell.