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Timaru Herald, Volume CXXXVII, Issue 19483, 6 May 1933, Page 17

“And now a word or two about the New Zealand tobacco,” wrote Mr Abel Snodgrass in a London trade journal recently. “Well, truth to tell, I was unaware that New Zealand was amongst tobacco producing countries until I visited the Dominion last year. However. I soon discovered, when I got there, that ‘Maoriland’ was not only growing beautiful tobacco, but that the latter assesses some unique qualities. It boasts a peculiarly fine flavour and a bouquet youd find it hard to beat. Also—note this!—owing to it being toasted it contains scarcely any

nicotine. Consequently it does not cause throat irritation, or affect heart or nerves. You can smoke it ‘from early morn till dewy eve’ without the slightest fear of consequences. It is as safe as it is alluring. Naturally it is very popular. Nearly every man I met seemed to be smoking it.” Mr Snodgrass (an authority on tobacco) might have added that there are four brands only of the genuine toasted: Riverhead Gold, Navy Cut No. 3 <Bulldog >. Cavendish, and Cut Plug No. 10 (Bullshead).