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Timaru Herald, Volume CXXV, Issue 18552, 26 April 1930, Page 18 (Supplement)

Keep your pipe going when the 'flu is about! Tobacco is a great safeguard at such times. It wards off infection, as any doctor will tell you. But it is essential that it should be pure, and as free from nicotine as possible, because you cannot safely smoke pipeful after pipeful if you use tobacco loaded with nicotine. The purest brands of all are the New Zealand. Containing but a trifling percentage of nicotine you can smoke them for hours on end if you like without running the risk of contracting heart or nerve trouble. They owe their innocuousness, their flavour and fragrance to the fact that they are all toasted. No other tobaccos are. And not only are they far superior to the imported, but actually cheaper. There are sorts to suit all tastes. Perhaps the most popular are Riverhead Gold. Navy Cut Cavendish and Cut Plug No. 10. The growing and manufacture of these tobaccos no./ constitutes an important Dominion industry. It helps the man on the land and finds employment for many workers.