A PRETTY CONCEIT.

Timaru Herald, Volume LV, Issue 5791, 7 October 1893, Page 4

A PRETTY CONCEIT.

Tbe enormous sales of the Watetbury have led firms who do not care for a steady turn over at a legitimate profit to explore the purlieus of the Continent for cheap inferior '•tickers I '— we do not oall them watohes— with wbioh to " run the Waterbury." These possess only one virtue — that of showing the dealer a return of some 150 per cent, on his outlay. That thoy should keep time is a matter of no moment, so long as they re* semble tbe Waterbury in outward appearsince, style of casing, etc, with sufficient closeness to deceive a careless or unwary purchaser. Firms doing Ibis often say to as " What do we care ; we can make five shillings a watch more on them than we oan on yours; and as to keeping time, well, who troubles about that." Buyers requiring reliable watohes can trust the Waterbury, and the publio requiring the correct time should see that they get it. The gents' or ladies' Waterbury, gold filled or in sterling silver, are handsome, inexpensive, and durable ; whilst the nickel varieties are so well known that they require no further recommendation. It is t> pretty conceit for here and there a stray trader to think h» imports of the " Nebuchadnezzar," tbe "Gonbung," or torn* other specially titled monstrosity, has any effect on , the Waterbury market, whilst for every watch he nervously orders over one hundred Waterbury's are always afloat for New Zealand. The real strength of the Waterbury lies in its absolute reliability, in other words its absolute refusal to keep any* thing but lhe correct time. We sometimes lea " tiokers " — wo still bar them any other title— offered for sale which are really wonderful combinations. They not only exhibit the whole of the celestial bodies on their faces, but keep time, or profess to, tell you the state of the money market, the amount of any particular member's indebtedness at Bellamy's, and the name of the next bank to reconstruct in Australia. The Waterbury does not do tbie. It simply keeps correot time, and goes on doinr *"