THE TEMUKA LEADER AND ADVERTISING.

Timaru Herald, Volume XLIII, Issue 3606, 21 April 1886, Page 3

THE TEMUKA LEADER AND ADVERTISING.

to !thS editor of the timaru herald. Slß,j— Tho leading article m 10-day's Temuka Leader is a literary curiosity that should not be allowed to pass unnoticed. It is evidently tno production of a man moro fit for a lunatic asylum than to handle the journalistic pen. Tho writer assumes dictatorial dogmatism analogous to that assumed by the " three tailors of -Tooloy street," who spoko aB. if they represented tho people of England. The scribe of the Fourth Estate m Temuka would fain raise our village to the dignity of a town and ignore Timaru altogether. He would have tho peoplo of the latter town to patronise the Leader with all their advertisements, giving as his reason for this extraordinary procedure- thai the circulation of the local paper has immensely increased of late. He says that '■there is a good deal of monoy spent uselessly m Timaru on advertising which, if given to us (the Leader), would place us m a better position.". Doubtless it would, and this is what the man is fishing for, but the people of Timaru are not so idiotically stupid as to take his gratuitous advice. The idea is a unique one and totally unworthy of journalistic custom. Would any newspaper m the colony write m such a ridiculously selfish' fetrain ? I trow not. What called forth this manifesto is the withdrawal of their advertisements by Messrs Maxwell and Fraser from the Leader, and as a remedy for this grievance and the consequent lobs the article m question was penned, and the writer thereof has made a laughing stock of himself m the community, by * his supremely silly action, jl would, therefore^ advise him to Btudy common' aenie for the future, and "when he ventures to produce leading artioles, let. them he such as shall not prove nauseous to newspaper readers as the specimen which, appears m his sorry apology for a leader m to-day's issue doe's. The public must be disgusted with it. i '. ■ . . I ttm > &c, ■ " ' Thbta. Temuka, 20th April, 1886. For remainder of Nevis tee Fourth Page.