Page 3 Advertisements Column 3

Taranaki Herald, Volume LXVII, Issue 16545, 20 September 1919, Page 3

Jack; “I was admiring Mabel’s hair. How pretty it is!” Mabel’s Rival: “Oh, she has some prettier than that!” “To discontinue advertising,” says cx-Postmaster-General John Wanan.aker (one of the largest advertisers in the world, and naturally enough, one of the most successful business men), “is like taking down your sign. If you want to do business you must let people know it. 1 would as soon think of doing business without clerks as without advertising.” John Wanaxnaker made the statement that “Advertisement doesn’t jerk, it pulls.” Yet some men think that advertising should go against all rules and precedents and jerk them to success with one tremendous yank-