Page 2 Advertisements Column 1

Taranaki Herald, Volume LXVI, Issue 16093, 30 March 1918, Page 2

You are invited to come and see the NAVY SERGES Now Offering AtSTORE THE ana When in doubt—wear nary serge, t. It is so reliable, so ‘economic:) If B, so smart, and never goes out | of fashion. [l B Fortunately our serges were S bought last year and you will | bo pleased ■’ to know, can be (| bought at almost pre-war prices. K Head this list. 1 | UNION SERGE | Heavy weight, for school fj drosses. 3s GcS yard. FINE SERGES Wool, indigo fast dyes . 3 s lid. PATTERNS WITH PLEASURE. COATING SERGES 54-inch, all wool, good colour [j FOX’S SERGE 54-inch, heavy weight, all wool ios eel. S COSTUME SERGES 54-inch, all wool, soft finish CREAM SERGE . 54-inch, wool, fine black stripe RENNIE’S THE BIG STORE, WAIJARA.

*What a Dainty Fool 7 A dainty feminine foot will always evoke admiration, and how often tlio shape of the shoe gives that impression! Yes, in four cases out of live it is the shoo that makes for graceful contour and shapeliness. For instance, encase your feet in a pair of the smart spring shoes at M'Ewen Bros., and note the effect they impart—an effect wholly pleasing and wholly charming. They are “comfy” shoes, too—just the footwear yon need. You’ll call soon ? Of course. The ‘K’ Shoe Store, M y Ewen Devon St. New Plymonth.

B U I L D I N G Many elements and factors are necessary for successful business building, but the most important of them all is just plain simple honesty. ' Honest stocks, honest prices, honest methods, honest statements, honest dealings—honesty at all points. It is the observance of. this golden rule that has helped to build up Deare’s business. We offer you a .square deal every time. You get honest footwear at honest prices, and honest treatment in all your transactions with ns. I j | ll Devon St. New Plymouth.

gLADDEN & pALMBR, ENGINEERS AND SURVEYORS. Offices: Over Drew’s. BOX 116, NEW PLYMOUTH, Licensed under Land Transfer AjBL