PROSPERITY.

Taranaki Herald, Volume LXIV, Issue 145082, 6 September 1916, Page 7

PROSPERITY.

(From the Now York Herald.) The success of a business house is measured by the volume and continuity of its advertising.—Frank B. Presbrey Company. Wo invest in advertising just as we invest in the best materials for our goods.—Colgate and Co. By advertising only can railroads convince the public that it will be carried in comfort and safety.—George A; Cullen, Delaware, Lackawanna, and Western Railroad.

Periodic advertising of the most brilliant kind leads to failure where ordinary .advertising, persistently followed, brings successful results.—B. T. Babbitt, Incbrporated.

We advertise as a sort of business insurance in winter and summer, in good times and bad, and thus have mqde Victor talking machines known the world over. Victor Talking Machine Company. To be successful you must be consistent. I would rather use four quarter pages in the Herald than one full page for regular purposes, but when I have a special story to tell I want a page.—E. T. Gould, Director and Advertising Manager Regal Shoe Company.