Page 8 Advertisements Column 4

Taranaki Herald, Volume LXIII, Issue 144860, 11 December 1915, Page 8

THE GREAT ADVERTISE' WENT. MIJ.-FOUD’S I.ATEST KFFOKIV The Ford Motor Company liar- always het-ii a Mover advertiser (says tin- !>vdnov Sim I '. U even collected all Hie current jokes against the lord car, published' them in a hook. and gave tnc viv'unc in nil directions. But the latest mi vert Yemeni is the greatest ol' all. Xnth;nL: wWI convince knowing men that -Mr. Ihnrv J. Ford’s peace cnniriiii'n did not originate in the Ad* verlising and Puhdciiv Doirnrtmont of the business. In tho 0. all Strert Journal (Son VnriO Hi;' !>-. Move* is described as- tlmi of “maudlin and *>cfoeged ncaco advocates wanting an unthinkable peace.” But there is nothing befogged about the resulting ad. Consider 'the amount of press notice v.dlirh V.ill be given to lho t expedition, oven bv pauers which resolve to keep it dark as much as possible To pay ♦or an evened!tiou to tlio North I o-.o is a tri'.lo beside the grand i-so Ford idea Somewhere it lias been printed that the caTv.n-’ivgn .can bo carried through fn" r-orKKIOO, Hut it will he worth at Ic.vi .C 1,003.000 in advertisement —ot which this paragraph is perhaps an example.

BE PATRIOTIC! Patriotism, « aro told, is Wo of one's country—a feeling which leads a person "to snpnort it and defend its interest..'’ As a purely New Zealand product, Wai-Rongou might bespeak patronage on this account; hut tin; claim it'makes tor support is based on tho I'ael that it is the finest natural mineral water that New Zealand has prod need. It -is pure and palatable, and be,:- a delicate mineralisation which makes it a heallhiat as wed as a re-ft,-'.him; drink. For disorders of the lierr and hidnevs. and for assistinjt to carry off uric acid, it is an excellent specific. Bv purchasing AVni-Hongoa yon support one of New Zealand s industries and get it tabic water that for taste and freshness is not to-be approached in New Zealand. Iry a tumblerful in the mornings, and ask for it to be mixed with your drink. Clubs, hotels, stores, chemists.

JS EMEMBEU THE BOVS AT THE UOXT. CHRISTMAS CARDS, PRINTED WITH YOUR OWN NAME AND GREETING. CHOICE AND EXCLUSIVE DESIGNS. SAMPLES AT * THE 8.K., DEVON STREET, NEW PLYMOUTH. eOOO