Page 5 Advertisements Column 1

Taranaki Herald, Volume LXIII, Issue 144853, 3 December 1915, Page 5

9BSSa wiww “ MADE IN CANADA." FORD TOURING CAR. Price £175. The Ford is “the universal car” by right of achievement, by right, of the universality of its adaption to every purpose of transportation and adoption by every class of people. That is something to be proud of and no one is prouder of the Ford than those who have mado it xvhat it is. But beyond that pride is the greater pride in the fact that the IJord is called the Family Car. The makers* of the Ford had an ideal when they started eleven years ago—an ideal that has been realised. It was to build a car for the multitude—not just for the millionaire to coy with, the spbrtsman to exploit, or even for any one class of utilitarian service. It was to be a car for the democracy—knowing no class—a car large enough for the family, but small enough for the average individual to operate and care for easily. It was to be a car light in weight that it might be economical in maintenance. It was to be built of honest materials and after the simplest of designs. But it was to be so low in price that the man of moderate means might own one and enjoy with his family the blessings of happy hours spent in the great open spaces. That was the ideal. It has been realised in every sense. That also describes why the Ford is the Family Car, because it includes all the requisites and qualifications of a Family Car. MADE IN CANADA.**; FORD RUNABOUT. Price £ 160. F. 0.8., Wellington. The Canadian Ford is “Made in Canada ” —not “ Built in Canada.” It is manufactured in Canada—not assembled in Canada. The Ford rtmaboni Eves up to the true meaning of its name. It is the symbol of utility. It is literally everything that a runabout should imply—assuring constant service, ability to go and come irrespective of road or weather conditions always ready, always wilEng. This continuous service it offers along with a durability that is unapproacbed, ease of operation unsurpassed, a lightness that guarantees minimum maintenance expense and a first cost that stamps it a mechanical marvel. These are the characteristics that have earned for it ihp title, “The Universal Car,” And all this includes such modern equipment -as electric headlights. When you bny (l Ford runabout you are giving your pooketbook the same respectful and wise consideration .that you exercise in your business affairs. Yon fire going into the open market and laying out your funds to, the very best advantage because in the Ford—and it applies to all Ford styles. Runabout, Touring Car, Town Car, Sedan or Coupelot—you are buying the greatest amount of utility and service the motor car market affords, pound for pound. Your wisdom continues to be manifest after the purchase because the Ford demands ‘ less of the pocketbook for cost of operation than any other oar. M. L. HOLAH, SOLE DISTRICT AGENT. UARDET STREET, NEW PLYMOUTH.