Page 8 Advertisements Column 2

Taranaki Herald, Volume LXIII, Issue 144852, 2 December 1915, Page 8

-J vm " MADE IN CANADA.” FORD TOURING CAR. Price £175. Tho Ford is “the universal car” by right of achievement, by right of the universality of its adaption to every purpose of transportation and adoption by every class of people. That is something to be proud of and no one is prouder of the Ford than those who have mado it what it is. But beyond that pride is the greater pride ip tho fact that the Ford is called tho Family Car. Tli© makers of the Ford had an ideal when they started eleven years ago—an ideal that has been realised. It was to build a car for tho multitude—not just for the millionaire to toy with, the spbrtsman to exploit, or even for any one class of utilitarian service. It was to be a car for the democracy—knowing no class—a car large enough for tho family, but small enough for tho average individual to operate and care for easily. It was to be a car light in weight that it might be economical in maintenance. It was to bo built of honest materials and after the simplest of designs. But it was to bo so low in price that tho man of moderate moans might own one and enjoy with, his family the blessings of happy hours spent in the great opon spaces. That was the ideal. It has been realised in every sense. That also describes why the Ford is.tho Family Car, because it includes all tho requisites and qualifications of a Family Car. ennnessMN! ' MADtS IN CANADA FORD RUNABOUT. Price £ 1 SO. F. 0.8., Wellington. The Canadian Ford is “Made in Canada ” —not “ Built in Canada.” It is manufactured in Canada —not assembled in Canada. The Ford rtmaboot lives up to tho true meaning of its name. It is - the symbol of utility. It is literally everything that a runabout should imply—assuring constant service, ability to go and com© irrespective of road or weather conditions always ready, always willing. This continuous service it offers along with a durability that is unapproachcd, ease of operation unsurpassed, a lightness that guarantees minimum maintenance exjKjnse and a first cost that stamps it a mechanical marvel. These are the characteristics that have earned for it the title, “The Universal Car.” And all this includes such modern equipment as electric headlights. When you buy a Ford runabout you are giving your pockotbook* the same respectful and wise consideration that you exorcise in your business affairs. You arc going into the open market and laying out your funds to tho very best advantage because in tho Ford—and it applies to all Ford styles, Runabout, Touring Car, Town Car, Sedan or Coupelet—you are buying tho greatest amount of utility and service the motor car market affords, pound for pound. Your wisdom continues to be manifest after the purchase because the Ford demands less of the pockotbook for cast of operation than any other car. M. L. HOLAH, SOLE DISTRICT AGENT, LIARDET STREET, NEW PLYMOUTH.