Page 5 Advertisements Column 1

Taranaki Herald, Volume LXIII, Issue 144850, 30 November 1915, Page 5

“ MADE IN CANADA.’ 5 FORD TOURING CAR. Price £175. The Ford is “the -universal car” by right of achievement, by right of the universality of its adaption to every purpose of transportation and adoption by every class of people. That is something to be proud of and no one is prouder of the Ford than those who have made it what it is. But beyond that pride is the greater pride in the fact that the Ford is called the Family Car. The makers of the Ford had an ideal when they started eleven years ago—an ideal that has been realised. It was to build a car for the multitude—not just for the millionaire to toy with, the spbrtsman to exploit, or even for any one class of utilitarian service. It was to be a car for the democracy—knowing no class—a car large enough for the family, but small enough for the average individual to operate and care for easily. It was to be a car light in weight that it might bo economical in maintenance. It was to be built of honest materials and after the simplest of designs. But it was to he so low in price that the man of moderate means might own one and enjoy with his family the blessings of happy hours spent in the great open spaces. That was the ideal. It has been realised in every sense. That also describes why ,the Ford is the Family Car, because it includes all the * requisites and qualifications of a Family Car. “MADE IN CANADA.’* FORD RUNABOUT. Price £ 160. F. 0.8., Wellington. The Canadian Ford is “Made in Canada”—not “ Built in Canada.” It is manufactured in Canada—not assembled in Canada. The Ford runabout lives up to the true meaning of ite name. It is the symbol • of utility. It is literally everything that a runabout should imply—assuring constant service, ability to go and come irrespective of road or weather conditions always ready, always willing. This continnous service it offers along with a durability that is unapproached, ease of operation unsurpassed, a lightness that guarantees minimum maintenance expense and a first cost that stamps it a mechanical marvel. These are the characteristics that have earned for it the title, “The Universal ' Car.” And all this includes such modern equipment as electric headlights. When you buy a Ford runabout you are giving your pocketbook the same respectful and wise consideration that you exercise in your business affairs. You are going into the ■ open market and laying out your funds to tho very best advantage because in tho Ford—and it applies to all Ford styles. Runabout, Touring Car, Town Car, Sedan or Coupelet—you are buying the greatest amount of utility and service the motor car market affords, pound for pound. Tour wisdom continues to be manifest after tho purchase because tho Ford demands less of the pocketbook for cost of operation than any other car. M. L. HOLAH, SOLE DISTRICT AGENT, LIARDET STREET, NEW PLYMOUTH.