Page 4 Advertisements Column 1

Taranaki Herald, Volume XLVIII, Issue 11727, 20 January 1900, Page 4

THE TIMES, LONDON, OFFERS THE GREATEST BARGAIN In the History of Bookselling. TO RESIDENTS OF NEW ZEALAND. The plan adopted by the Times (Lon-Jon) in distributing a limited number of sets of the "Encyclopcedia Britannica" in Great Britain at less than half prica, and on easy terms of payment, is now temporarily extended to residents of New Zealand. The subscriber who promptly sends his application, accompanied by preliminary payment of£l Is, has no f urther payment to make until the 25 volumes are delivered to him all in one package; he is not bothered with odd volumes; the splendid work in its entirety is at his disposal when but one payment has been made. The sensation of the bookselling season in London, the remarkable offer of "THE TIMES" reprint of the "ENCYCLOPAEDIA BRITANNICA" f9th edition), is already known to residents in New Zealand who read "The Times. ' No fewer than 15,000 copies of the massive work were printed, but applications were received in rapid succession for more than 20,000. Widespread disappointment was occasioned «4jy the enforced refusal of a great number of readers, and residents in New Zealand were, owing to the delay in communicating with London, peculiarly unfortunate in tHis respect. What "THE TIMES" did for residents in England it now proposes to do for residents in New Zealand. Arrangements have been made for a limited number of copies for distribution in New Zealand. The price and terms upon which these copies may be obtained aro stated in detail below, and immediate application should be made by persons who desire to avail themselves of this extraordinary opportunity. The price at which the work is offered is in itself a phenomenal one, and the conditions of sale are such as to materially enhance the advantages presented by the arrangement. The briefest statement of these conditions will be sufficient. Below will be found a full statement of the plan of payments, also tho further details regarding the various styles of binding, &c. IHPHE ENCYCLOPAEDIA BRITAN- were written, the scrupulous care with i. NICA (Ninth Edition) consists of which they were revised, the minute 24 volumes of 850 page* each, and a 25 th labour expended in bringing the typoTolumo containing an elaborate index to graphy and the illustration of the volumes whole and the detailed list of contribu- to the highest point of accuracy, all corntors. The volumes are llf inches in bined to make haste impossible. No new height, 9£ inches in depth, and 1\ inches edition has yet been commenced, and, if in thickness. The full Morocco bindings one should be undertaken, fourteen or are of genuine Morocco goat-skins, fifteen years would elapse before it could Sumach-tanned.. This leather — clear in be completed. But the valne of such a colour, elastic and soft, yet firm and fine work is quite unaffected by the chances n grain and texture — " resists any other of the moment. It has none of the leather." (ENCY. BRIT., vol. xiv. p perishability of an annual, because its 538.) The colour of the Half Morocco is editors were wise enough not to attempt a deep maroon, relieved by the gold to give it the advantages and disadvans tamping on the back. The Full Morocco tages of such a work. binding is of high-class leather, dark-green in colour, with rolled gold edges, and the The publishers of the ENCYCLORoyal Arms stamped in gold on the side. PiEDIA BRITANNICA formerly sold In addition to the •' thirty million the work at £37 a set in cloth binding, words which occupy the 22,000 pages, The persons who wanted the book more I the ENCYCLOPAEDIA contains 338 full- than they wanted £37,. bought it at that; page plates and 671 maps and plans, price. But a greater number who wanted There arc over 9000 other illustrations, it could not afford to give thit much for For the- MS. alone a sum of more than it, and did without it. They now have £60,000 was paid to the 1,100 contribu- the opportunity of buying "Tho Times" tOT 3, and the printing, illustrating, and reprint for 17 Guineas in monthly instaltinding, whicli are of the highest quality, ments, and "The Times" reprint is in entail aso much greater expenditure that every respect the same as the copies tha ENCYCLOPAEDIA is unquestionably already sold at the higher price; it is the most costly production ever offered to what book sellers call a new impression, the public. not a chinged edition. There has been The ninth edition of the ENCYCLO- no condcnsition. no abridgment, no omisPAEDIA BRITANNICA is the standard sion. ° Every word, every illustration, national work of reference. every, map, every element of valne is It was not until 1889 thit it was com- preserved intact, the paper is as good, the pleted, although the first volume was press-work is as good ; there is not the published in 1875, and the twelfth volume most minute cheapening of tho product — half-way on tho road — appeared in 1831. to offset against the remarkable diminuThe elaboration with which the articles tion of the price. The Making of such a Book entails as much labour as the building of a cathedral, and in one respect it may better be compared to ths parssvering assemblage of a great mosaic. Herschol estimated, after elaborate calculations, that the works on the Vatican mosaics must, have distinguished 30,000 different effects of colour. This almost incredible minutsness is paralleled by the diligence required for the preparation of a work which deals with all branches of human knowledge. In the mechanical production of the " Encyclopaedia Britannica " the assiduity of the mosaic worker is again suggested. Type-setting — hi itself a most tedious process — is complicated by the necessity for careful revisign ; the vagaries of compositors survive repeated correction : and, on the other hand, authors themselves are never so fertile as when the margin of a proof-sheet tempts the pen. The Setting of the 22,000 Pa^es of the i: Encyclopjedia Britannica " was, in fact, done three times over, for excisions and alterations made the total type-setting equivalent to 67,000 pages. Just as the present Cathedral of St. Paul's was reared upon" an old subterranean church, which lies hidden beneath its floor, so the 25 volumes of the "Encyclopedia Britannica " were built 'upon a substructure of 51 other volumes which never saw the light. No statement could better illustrate the lavish expenditure which made the " Encyclopaedia Britannica " as groat a book as it is ; and although the price at which the work was originally published proved to many persons a prohibitive one, it was no more than common prudence demanded. Now that the " Times " (London) ia enabled to distribute At a Very Much Lower Price the limited number of sets secured for New Zealand, the " Encyclopaedia Britannica " will at once find its way to the bookshelves of many persons who have hitherto been compslled to go to clubs and libraries in order to consult its pages. The more general appreciation of the usefulness of the " Encyclopaedia Britannica" may be expected to repay its publishers for the concession they have made, and the end in view will soon have been accomplished. It is one of the prerogatives of a newspaper to give such incidents of its operation an especial effectiveness, and the '• Encyclopcedia Britannica " is so dignified an example of the national love of letters that the prospect of its popularity is to be regarded with no little satisfaction. * The only thing that can deprive anyone of his share in the benefits of this special enterprise is NEGLECTING TO APPLY IN TIME, for so long as they last these magnificent sets will go to the first who appry One set is for you if your application reaches us in time. It is a case of " A PRIZE FOR THE PROMPT "—a prize in sovereignssovereigns that go to make up the amount saved by ordering your set of the Encyclopredia Britannica Now. Stock carried and shipments made from "Wellington New Zealand. TEMPORARY PRICES FOR THE 25 VOLUMES. DELIVERED TN WELLINGTON, CARRIAGE PAID. Sufficient provision will fl7 Monthly Payments of Ono CLOTH I Guinea each, or, if Cash in be made for the filling of < Full accompanies the order £17 BINDING. j [Publishers' Price for this Orders promptly posted, V. Style of Binding, i'37.]^ but applicants who hesiHALF f22 Monthly Payments of One tate may find that the MOROCCO. 1 Guinea each, or, if Cash in Which we recom- < Full accompanies tho order £22 number of sets secured for mend. j [Publishers' • Price for this I Style of Binding, £45.] New Zealand has been exhausted, and that the C 29 Monthly Payments of One FULL I Guinea each, or, if Cash in offer has been withdrawn, < Full accompanies the order £29 MOROCCO, j [Publishers' Price for (lib ■without further notice. ~ 1. Style of Binding, £65.1 THE SETS ARE DELIVERED TO SUBSCRIBERS IN METAL-LINED CASES. NO CHARGE FOR PACKING. T CASH PAYMENT.— ORDER FORM.

Subscribers who elect lo pay for the sot in one payment have ilio advauin^e of an additional savimr o£ one shilling in the guinea, as shown above. Cheques .should be drawn to the ORDER OF THE BANK OF NRW SOUTH WALES, Wellington, and sent to the office of "The Times" (London) New Zealand office, as nnder: — ("Dale) TO THE MANAGER, " THE TIMES" (London). NEW ZEALAND OFFICE, GOVERNMENT LTFE INSURANCE BUILDINGS, WELLINGTON, NEW ZEALAND. I enclose £17, full payment for (he " Encyclopaedia Britannica" f (9th Ed.), bound in cloth | [Strike out I enclose £22, full payment for tho "Encyclopedia Britannica "J , (9th Ed.), bound in half morocco j I enclose £29, full payment for the '' Encyclopedia Britnnnici " j four lines.] (9th Ed.), bound in full morroco I (Signed) (Address) ■. fgT If books are to be delivered elsewhere than in Wellington, the purchaser should add here the name of the carrier in Wellington to whom delievery is to be made (Beyond Wellington, Carriage will be at Purchaser's Cost.) MONTHLY PAYMENTS-ORDER FORM. Cheques should be drawn to the ORDER OF THE BANK OF NEW SOUTH WALES. Wellington, and sent to the office of " The Times " (London). New Zealand Office asunder : (Daie) TO THE MANAGER, " THE TIMES " (London). ' / NEW ZEALAND OFFICE, GOVERNMENT LIFE INSURANCE BUILDINGS, AVELLINGTON, N.Z. I enclose One Guinea. Please send me " The Times Reprint of the Encyclopaedia Britannica/' r(a) CLOTH, for which I agree to"! make to you, or to anyone you may appoint, 16 additional monthly payments of one guinea oacb, [Strike out two of (b) HALF MOROCCO, for which T the paragraphs agree to make to you, or to any- marked " a," " b," BOUND IN J , one you may appoint, 21 .-irldi- V"c," respectively, tional monthly payments of one leaving the one which guinea each, names the slple of (c) FULL MOROCCO, for which I binding required. agree to make to you, or anyone you may appoint, 28 additional monthly payments of one guinea (_ eacl). J my next payment upon delivery of the complete 25 volumes, and my succeeding . payments on the corresponding clay of each month following. Until sifch payments are complete, I engage that the volumes remain your property, and shall not be disposed of by sale or otherwise. T further agree that, if, owing to unforeseen circumstances, of which you shall be judgo. the volumes cannot be delivered, the return of this deposit of one guinea to me shall cancel this agreement. (Signed) (Address) $ztr If books are to be delivered elsewhere than in Wellington the purchaser Should add here the name of the carrier in Wellington to whom delivery is to be made. (Beyond Wellington, Cymage will be at Purchaser's Cost 190