MEW ZEALAND BUTTER.

Temuka Leader, Issue 7553, 16 April 1914, Page 3

MEW ZEALAND BUTTER.

AAIEKICAN CJimUISAL. la regard la the cable message from Sydney Containing complaints of the .'•Daily, Tolegraph's" San Ernucisco correspondent regarding the Hooding of tko markots on the Pacific Coast with. New Zealand butter, and as to :tho quality of some of the consignments, enquiries made by a "Post" representative froir. an independent and authoritative source tiro to the effect that it can hardly be expected that Now Zealand producers can open up a new market such a s America without ' drawing forth a certain amount of criticism from a section of the tr ft ile which in Unit country is directly representing somo of the lug manufacturers' interests, because the advent of additional supplies must to a certain extent lower the price of the local article, and when the market price drops suddenly, that position is to a great extent accentuated. It is well known that some llines which havo just passed into hrst grade have been sent away, and it would have been safer if nothing but higher grades were shipped to the new market, especially at the very commencement of business. It is also well known that some delay does take place, and that the butter js not placed in the freezing chamber right away. Therefore, by the time it reaches the consumer some of the butter ■limy luive deteriorated, owing to this treatment. At the same time the great bulk of the butter shipped to America has opened up in first-class order and condition, and many letters of commendation as to its quality have been received by shippers. Dairy periodicals and the- _ Government otli- ■ ccrs' reports in America show that the producers there arc being warned that they will havo to improve their methods considerably if they wish to compete against New Zealand butter in regard to,quality. So long as care is taken to send only our best brands to fill orders in America, New'./ealand producers need have no fear as to its pleasing the people who buy it. As our butter has pleased Canadian merchants ft nd consumers so well, it may be taken for granted that the criticism in America cannot be of a very serious nature.