THE GREAT “QUESTION-ANSWERER.”

Temuka Leader, Issue 4013, 19 February 1903, Page 3

THE GREAT “QUESTION-ANSWERER.”

THE REAHER A great educator has. said that if the ordinary man would make it his business to understand luor roughly all that he read, even though that were very little, he would oecome possessed of a practically complete education for his walk in life. To read in an intelligent fashion is as rare'as the avoiding of other mistakes. in this world. The reader who skims merely gets into the vicinity! of a fact and goes round it—does not meet it—would not 'recognise it ii'ihe met it again. To get the worth of one’s reading is impossible if the reader blinks at allusions which mean nothing to him instead of looking up new words and new facts. It has,not always been easy (to do this. With the older reference works the looting up of facts meant a long and often unfruitful search. With “The Century” before you you find instantly in just the right place, just the word or fact you are looi. ing for—there is never a doubt as to its presence or its whereabouts. The looking for it hardly interrupts the course of one’s reading; the finding of it makes clear much that is to follow. The possession and the use, intelligently; of “The Century” in one’s reading is as near to a liberal education as one can get nowadays with -out special study courses. THE WRITER T. De Witt Talmage says of “The Century”: “It is a good thing to have within reach such a storehouse of information. Instead of wandering through libraries to find or miss some important fact or discovery or discussion or controversy, all you have $0 fio is to recall the first two or three letters of the subject you. are elaborating and put your hand on the volume that contains all that you want to know. For all the hurried and hard-worked thinkers of the country ‘The Century Dictionary & Cyclopedia & Atlas’ is a rescue and a reinforcement.” A literary man accustomed to the use of books cannot but see the value of “The Century.” But any man of affairs can test its worth to him in a thorough and satisfactory manner If he will look up the \deflnjtions in his own business or profession. For instance, let , the doctor turn to such words as “fever,” “operation,” the stock broker or banker to “put,” “call,” “Mure,” “margin,” “privilege,” “optionthe clergyman to “Church,” “liturgjy/,” - “cathplic”; the engineer to-“arch,” “water-sup-ply,” , “aqueduct”; and (them let him remember that every other field of enquiry is covered with equal fulness and accuracy. Or let him open any of the other dictionaries and encyclopedias at any word he pleases and compare them with “The Century.” He will often look in tjh© older works and not find it; he will never turn to “The Century” in vain. THE TEACHER “The Century) Dictionary & Cyclopedia & Atlas” are essentially the ten best hooks for teachers as they are for students, school children, or college professors. They embrace the sum of the world’s knowledge from the beginning, down' to to-day. The wealth of facts is presented so concisely as to entirely do away with the cumbersome features of most other works of the sort—so clearly as to he readily understood by a child, and in such order as to he instantly, findable (one doesn’t have to; LEARN how to find things in “The' Century”)'. |

Issued by “ THE TIMES,” London.

THE BUSINESSMAN Business men make up the ; largest class of .buyers of “The Cen- ' tury.” They are quickest to appreciate the value to them in their busi--1 ness of this greatest of all reference works. “The Century” was built on business principles—it’s the “quicks est reference work in the world, and the most complete. You’ll put a set in your office eventually—it’s good business to order it to-d,ay—f)or iiq--1 mediate possession means a purchase when the market is lowest, while each day you wait means the loss of one day’s interest on your investment. “The Century” is the recognised authority on all questions of cdjmmorce, finance, the tradeis, insurance, and law, while at the same time cleanly explaining matters' with which one is continually coming in contact in the course of business. Then its arrangement is such as appeals to the busy man of affairs and to bis clerks as well, fog any detail in its wealth of information is instantly findable. If you haven’t kept a reference work by your desk side, you can call to mind now often you have wanted to look up a meaning, a name a place ; but after you’ve had “The Century” within easy reach for a while you don’t confine yourself to such a use of it—you catch yourself asking questions of it daily, often hourly—always with the certainty of satisfaction, always with profit. Profit is what you are in business for ! In short, the only business pien that our offer will not interest is the one who dops’nt read English—and the one who already owns a set of the volumes. As one of the leading business men in London recently wrote :—“ It is replete with information obtainable from no other source, and I believe that every business man will find a. set invaluable in his office.” l When you 1 get a set for YOUR office, place it where it' is handy—for your people as well as for yourself. In sharing it with your helper, double benefits will accrue to you and to the business. The books are built to stand constant use, and are not meant to be placed behind glass doors THE CHILD Is there a child in your house ? And does he ask IflPestiops ? Wise parents encourage a child’s enquiries, but* the answering is sometimes tiresome. Much has beep said and written about the “question habit” in children.' We have a suggestion to go hand in hand with that theory. After the question habit has been encouraged; teach ypur child the “Century Habit,” which answers his every question—answers it clearly—so clearly that even a child can understand it for himself, with little if any explanation from you—answers it more accurately—if you will pardon us— than you could do yourself in most cases, and more quickly. There is scarcely a story book a * boy or girl can pick up that they will not enjoy doubly if they have a set of “The Century” at hand, for it tells about all the places, all the countries, all the ppopie, and all the things they love to read and hear about; not ope of‘ their lessons that they can’t learn quicker and easier if they have the privilege of consulting this master teacher. Of invaluable use to them in their grammar, marvellous help in their arithmetic, and the bqst of all geographies, with its hundreds of maps that are histories and stofy-bqok.s in 'themselyps. We have hinted at the pictures m “The Century.” Tfpjre are ;eight thousand of them, drawn and engraved by well-known artists the, same who make the pages of “THE CENTURY MAGAZINE” stand for all that is best in modern art. All Are told of in a way as readily understood .by the young folks as by the 1 grown-ups,” for “The Geptury” is :for every member of the f^njwYr;