Publicity Goes Astray.
In RKO’s latest comedy, “The Nitwits," featuring Robert Woolsey and Bert Wheeler, there’s a running gag about a criminal-at-large known as “The Black Spider,” When the picture played at Dallas, Texas, the manager of the theatre coined a bright advertisement: Two Free Passes will be given to every person bringing a Black Widow spider to this theatre during the run of “The Nitwits.” The first applicant for the passes was a biologist who called and said to hold him 2000 tickets. The collector had over 1000 of the poisonous spiders cooped-up. After paying him off, the management promptly cancelled 'the advertisement in the next morning's papers.
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https://paperspast.natlib.govt.nz/newspapers/TDN19350907.2.101.43.10
Bibliographic details
Taranaki Daily News, 7 September 1935, Page 20 (Supplement)
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109Publicity Goes Astray. Taranaki Daily News, 7 September 1935, Page 20 (Supplement)
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