RECIPROCAL TRADING.

Taranaki Daily News, 3 September 1935, Page 6

RECIPROCAL TRADING.

The Dairy Produce Board is acting wisely in keeping before the public of Great Britain the value of reciprocal trading between New Zealand and the United Kingdom. The details supplied in the board’s annual report of a special advertising effort at Nottingham, in which local manufacturers displayed the goods they were exporting to the Dominion alongside the dairy products which New Zealand producers must be able to sell if they are to purchase goods from Great Britain, show that this special display was effective in stimulating interest in Home and Dominion -inter-trading. It is satisfactory to note that the Dairy Board proposes to go further in the direction of showing the value of reciprocity in trade and that by- the purchase of New Zealand products the manufacturers of Great Britain and their employees are developing an oversea market among their own kinsmen. The particular district chosen for last year s special display, the town of Nottingham, is one of the mam centres in the Midland manufacturing areas in Great Britain in which the demand for New Zealand dairy produce is subordinate to that for Danish products. The appeal for reciprocity should be all the more effective in such a locality, and the experience obtained at Nottingham will doubtless be borne in mind when intensive efforts to penetrate the Lancashire and Yorkshire markets are undertaken. New Zealand has no cotton-manufacturing industry in rivalry with that of Northern Britain, and reciprocal trading is therefore less difficult to arrange. If the operatives of the Lancashire cotton-mills will realise that purchase of New Zealand butter and cheese increases the possibilities of the export trade in cotton goods—and therefore increases also their chances of employment—the demand for Dominion products should increase considerably.