BRONZE BRUNETTES

Taranaki Daily News, 1 June 1935, Page 7

BRONZE BRUNETTES

LONDON FASHION FOR JUBILEE. LITTLE FOREHEAD FRINGES. ' London’s fashionable hair shade durin the jubilee season is bronze brunette. This colour is already ousting the platinum blonde and the red-head from favour, writes Nell Murray, London correspondent for the Melbourne Herald. I have just attended the openiiig of what is claimed to be the largest beauty culture centre in the world, where mannequins were displaying the new. coiffures—most of them with little forehead fringes or “bangs,” and curls piled high on top—in the new shade. Brunette tresses are given a henna wash, just enough to awaken a" bronzy glint that the so obviously artificial platinum treatment, which as well has involved women in more trouble and expense. The most revolutionary characteristic of London’s newest Salon, Perm Rex, is that everything is carried <sut “in the open.” There is one apartment lined with long rows of shampoo basins, where women sit side by side to have their hair washed. Later, they adjourn to a huge central room, where the drying and waving is carried out —to say nothing of special tinting and dyeing.

Women’s mentality must be changingforma few years ago the average feminine would never have dreamed of having all her complexion secrets bared to the person sitting next to her. Now they think nothing of having face packs, massage and make-up in public, regardless of all observers.

One of the latest conceits of London society women is to have the hair set with wine of some kind. Champagne is not considered too exotic for some of them, for they claim that its sparkle gives added vitality to ''the hair.

While I watching demonstrations of this highly luxurious hair treatment, the mannequin who acted as model was busy with her correspondence. Not only are telephoning and letter writing facilities provided for clients who are having beauty treatment, but meals may be served as well. And I was told that, in the case of a woman who has a train to catch, and can' spare only a quarter of an hour, four or five expert assistants may be called, upon to work all at once, with extra speedy results. A pretty Australian girl, Miss Daphne Potter, took part in the mannequin parade, depicting the development in hairdressing styles during the past 25 years. Her fair hair was dressed to represent one of the very first “bobs,” in 1915, in the days before short hair’ had become the rage. The girl with long hair dressed to represent 1910 looked strangely out of place, with her massed coils and rolls, beside the trim coiffure of 1935—with its graceful crest of tight little curls, and elegant little forehead fringe on one side only.