ADVERTISING NEW ZEALAND

Taranaki Daily News, 16 August 1934, Page 2

ADVERTISING NEW ZEALAND

NEW OFFICES IN SYDNEY. SPLENDID TOURIST DISPLAY. A great quickening in the flow of tourist traffic from Australia to New Zealand, together with an expansion of informative services in respect of trade, finance and imagination, has necessitated a notable development of the Dominion’s premises in Sydney. Arrangements for more extensive office accommodation and more arresting publicity for scenic attractions have been completed, and before the end of this month the work of altering commodious chambers in the old Commonwealth Bank building fronting the busiest part of Martin Place will be put in hand on apl which, when carried out, will give New Zealand the distinction of having by f.tr the best display of its kind in Australia. The new bureau will be only a step from the existing office in the corner basement of the same building, but the difference even one step nearer the “travel” centre of Sydney’s sprawling growth will make it almost immeasurable. The present New Zealand Bureau on the basement corner of Martin Place and Pitt Street, although making the most of cramped space, is more like an advertising “curiosity shop” than a magnetic centre of publicity. The new bureau will provide scope for an ample and artistic display of lures for tourists. Business and reception offices will have a floor area of 1200 square feet, apart from an additional 200 square feet in a prominent balcony. In the present bureau the area used is only 700 square feet.

The new offices will have three large windows looking into the heart of Martin Place. These, and a roomy vestibule, will afford an enviable opportunity to make an impressive display by day and a more glittering appeal by night as in the best-illuminated manner of Sydney’s leading shops and places of pleasure.

Tlie total increase in the Dominion’s present expenditure fcr premises in Sydney will be rather less than £3OO a year, which includes rent, cleaning and a charge of 6 per cen. per annum on the owners’ capital cost of architectural alterations which will provide a vault and strongroom. The present bureau has not these safeguards against burglars. Although the lease of the comer office does not expire until October 31, 1935, the New Zealand Government will incur no loss in vacating the premises, the landlord having agreed to determine the lease. The new premises have been taken on a five years’ lease.