Page 4 Advertisements Column 1

Taranaki Daily News, 18 October 1933, Page 4

WHY F the Truth - British Business Ideals Degraded SHOCKING STATE OF AFFAIRS REVEALED. i SALESMEN STOOP VERY LOW. A shoeing state of affairs has recently been revealed, appertaining to the business methods used by a certain section of Motor Car Salesmen From time immemorial, British business methods have always ranked high, in the eyes of the rest of the world. Sales campaigns either great or > small which are conducted throughout the British Empire have always been noted for the clean , •manner in which they are presented to the buying public. Strange to say these salesmen have selected the Ford Products, as their chopping block, and the misleading statements they are making to the public about Ford vehicles are as near to libel as they dare go. It is perfectly true that the cars these salesmen are endeavouring to sell are well down on the list in New Zealand sales, and that they are having an uphill fight against the three leaders:—Ford, Austin and Morris, but nevertheless there is no excuse for a firm to allow its salesmen to deliberately run down a product such as Ford produces. Those who have already been approached by these salesmen, know the nature of these poisonous attacks, and many treat them with the contempt they fully deserve. . There are those, however, not so conversant with the motoring world, who are apt to believe the weird and wonderful stories concocted by these low grade salesmen. It is for this section of the public that this article has been written, so that they will realise the absurdity of the many misleading statements made against the world-famed Ford Products, by a handful of unprincipled salesmen, who are not even qualified to criticise. For those readers who come in contact with these men it would be as well to remember that a real salesman never openly attacks his oppositions products. If it is found that the person thought to be a salesman is deliberately condemning his oppositions’ products, it is a fair warning to the prospect that there is something very wrong with either the man, the firm who employs him, or the products, he is trying to sell, in other words it displays weakness on the part .of the salesman and openly admits that his opposition has placed a superior article on the market of which he is afraid. Salesmen of this calibre are risky men to deal with, because if they cannot be honest with the public in what they say about other people’s products there is very little hope of them ever being able to truthfully represent their own. If a man lies in one direction he will readily lie to gain his own end in another; he would'just as readily misrepresent something he is \ trying to sell as misrepresent something that he is trying to prevent being sold, so a sound word of advice is to play safe with this class of salesmen by treating them with the contempt they fully deserve. THE FORD VB. MODEL 40. No car within £2OO of its price can compare. The fastest stock car on the road. Better than 22 miles per gallon. The V 8 engine tried and proved for years in the famous Lincoln Cars built by Ford. Syncro mesh gears, X type Chassis, Straddle mounted drive pinion. Down draft carburettor, f -floating axle. WE INVITE YOU TO DRIVE THIS WONDERFUL , 5 „ . . • CAR. H. Derby & Co., Ltd. Ford Dealers DEVON STREET ’Phone 355 NEW PLYMOUTH

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