The Daily News SATURDAY, JANUARY 14, 1933. HOPEFUL SIGNS.

Taranaki Daily News, 14 January 1933, Page 6

The Daily News

SATURDAY, JANUARY 14, 1933. HOPEFUL SIGNS.

OFFICES: NEW PLYMOUTH, Currie Street. STRATFORD, Broadway. HAWERA, High Street.

All dver the world the indications of hope are increasing. The greatest. is, of course, the preparation for the “World Economic Conference” it is hoped to inaugurate early in April, and for which the United States is said to be working, in close cooperation with Great Britain. If the two great creditor Powers can see eye to eye for the aims of the conference its mission is the more likely to be accomplished. But apart from what may be termed the supreme effort to. bring about international economic recovery, there are indications of individual national effort which are certainly encouraging. They- indicate a recognition that preparedness as well as determination is necessary if full advantage is to be taken of the revival of trade when it arrives. In the United States the president of one of the largest trading organisations has urged the creation of: “new needs” as a means of providing employment. Research, invention and laboursaving devices were the requirements he instanced, and he spoke not only on behalf of the motor industry but on behalf of 150 leaders in finance, education and commerce. In Canada the. president of one of the principal banks has urged the freeing of trade by a modification of the Canadian tariff; in Great Britain industry is quickened with a new spirit of enterprise which is finding expression in such undertakings as the recent trade exhibitions in Argentina and the Scandinavian countries,. and in the keenness displayed in seeking fresh outlets for trade with the Dominions. Denmark and Sweden are negotiating new trade relationships, and Argentina is following their example by sending a mission to London for that purpose. With all these efforts there is associated the determination to improve. methods of manufacture, of distribution, and to link with them all the aid that scientific research can give. It is good to see that in New Zealand the same indications may be found. The recent meeting of farmers at Hamilton was not content with merely calling upon the Government for assistance. The suggestion made in Canada earlier in the week that tariffs should be reduced as a means of lowering costs of production was endorsed, and it is one to which the Governments of both Dominions are bound to give full consideration. But apart from this political or quasi-political remedy leaders of the New Zealand dairy industry pointed out that there were other methods whereby better prices for butter and cheese could be obtained. Methods of marketing could be improved, publicity could be better organised, above all, high quality should be insisted upon. In regard to marketing and publicity there will be many differences of opinion as to the best method of improvement, but in regard to high quality there is no room for argument. Unless this can be guaranteed .and continuously

maintained there is little hope of any recovery in prices. This is being realised by industries the world over, but the point that deserves emphasis is that this determination to get the better of existing difficulties, to increase demand as well as supply, and to do so by the intensive application of tried and proven economic principles is an indication that the beginnings of recovery are not so far away.