LACK OF ADVERTISING
BANKRUPT EXPLAINS FAILURE.
CREATION OF DEMAND.
Christchurch, June 9.
Although it was admitted that the two proprietary lines which he carried were good, Herbert Edward Reid, .a bankrupt manufacturer, who met his creditors before the Official Assignee, Mr. J. H. Robertson, to-day, was, through lack of capital, unable to advertise them, and that fact, he stated, had a good deal to do with his failure. “It is utterly impossible to do anythin" on the retail market unless one can °creato a demand, and that can only be done by advertising,” said bankrupt, who went on to explain that the sales of his products had fallen away on account of the economic condition* and lack of funds wherewith to advertise.
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Bibliographic details
Taranaki Daily News, 11 June 1932, Page 5
Word Count
122LACK OF ADVERTISING Taranaki Daily News, 11 June 1932, Page 5
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