Page 6 Advertisements Column 4

Taranaki Daily News, 24 May 1932, Page 6

Why do Sk ’s so many men prefer W||k . this Tooth Paste? Surveys among men show a remarkable preference, for Listerine Tooth Paste, made by the makers of Listerine. Maybe you’ve noticed it yourself. \ x Undoubtedly this preference is partly due to the marked economy of Listerine Tooth Paste, which sells for 1/3. It is X Jk partly due also to a liking for the swift, thorough, business- % like way it cleans the teeth, and gives them new brilliance & and lustre. . . . \ Erases Tobacco Stains y..; 'X The main reason for this preference, however, is the amazing V . s ability of Listerine Tooth Paste to rid teeth quickly of unsightly stains and discolorations caused by tobacco smoke. Its ability, \ moreover, to make the breath sweeter and cleaner. I .. If you have not tried Listerine Tooth Paste, do so now. Compare it carefully with any tooth paste you have ever used, regardless of price. Lay aside • Wmmh your prejudices and sentimental ' preferences for a week while you try this new dentifrice. Judge by results alone. We believe . v ' X/" / that you will be convinced, as millions of others have been convinced, that Listerine Tooth Paste is the greatest value in /. -O the field. Jltehfo Not a New Idea That we can offer a Paste of ' ' A • such outstanding quality at the •? • / •’.> price of 1/3 is due solely to ' ' Z : .F IffW many economies effected by ' j&Q large-sfcale’ buying and modern •?-?:/ •/ :/' JsjS& methods of manufacture and . ISraSS distribution. Such economies are X 4 not new in some fields of manu- i IfiEgSH facture, but they are new in the Tooth Paste field. Take advantage of them. •'./ Lambert Pharmacol Co. (N.Z.) ; /. ' Ltd., 64 Ghuxnee Street, Wellington. The makers of V . V LISTERINE \,' tooth paste Recommend Florence Pro-phy-lac-tic Tooth Brushes. ../. LIO^iTE 3 OI M F MSTERINE 1 I fc, rf hr® E ss,aving cream H B w ■ is w AU the antiseptic pro . EHEE3 $ m HPW M SESSO fSEB perties of Listerine comO H M S 3? M I ft- bined. with glycerine— I || ™ jHk I Staffl a smoother shave LARGE TUBE : ONE SHILLING AND THREEPENCE. than ever before. Made in New Zealand.

BY APPOINTMENT This Guarantee Safeguard Salt sold without a guarantee cannot rival the purity of Cerebos. This perfect salt is obtained from clean natural brine drawn from deep wells, purified and refined until it satisfies the highest tests. Only then it is pure enough to bear the name of Cerebos—-the name that is your guarantee. Cerebos Salt The Recognised Standard of Quality

The Railways and National Growth Great Key Industry STRANGELY enough, the situation in New Zealand to-day is that the railways have to compete with a form of transport which owes its existence mainly to the prosperity promoted by the railways. The truth of this statement will be clear to the owners of the lines—the general public—when they consider the all important function of the railways in the development of the primary and secondary industries—farming, timber-milling, mining, manufacturing. Railway transport facilitated the economic distribution of the population in rural and urban areas. New Zealand’s social and economic structure rests mainly on the railway foundation. The more the people strengthen this foundation the more they will strengthen themselves. Wellington, Cl 23rd May, 1932. yrf & General Manager N.Z. Railways.