EYELASH DYEING BOOM.

Taranaki Daily News, 10 December 1931, Page 13

EYELASH DYEING BOOM.

LONDON BEST FOR BEAUTY. Recently an American visitor to Paris flew over to London to have her eyelashes dyed in Bond. Street. She returned to Paris in time .for dinner .(states the Daily Mail). This is a typical instance of the way m which foreigners are now coming to London for their beauty treatments. The process of dyeing lashes has alone attracted hundreds, for it is a highly specialised one and requires a skilled expert to carry it out. Each hair is dyed separately, taking three-quarters of an hour m all, and pa g ste to 3ow and curl the lashes accomSni!s the treatment. During the past year 1000 women have had their dyed and curled in one parlour, a big percentage of them beng visitors from abroad. , ,! One woman beauty expert who con-f

trols four salons and employs only English girls is making a strenuous -bid to °keep Englishwomen at home this winter. Vichy baths, mud -baths, foam and needle bathe—all are working in competition with the reducing and health baths of the Continental spas. There is at the moment a swing of the fashion pendulum towards short hair. In the salon of a Park Lane hotel 30 women had their hair cut short in one week. The style is called the “Swivel.” The hair is parted on one side, and the parting carried down at the back; it is then- swirled round the head and curled at either side.