EXPERIENCE IS CONVINCING
“Jantzen Realise the Necessity
of Advertising Continuity J. A. Zehntbauer, President, Jantzcn Knitting Mills, Inc.,, reports:— “Our experience is thoroughly convincing as to the necessity of advertising continuity. In 1921 we appropriated two and one-half times the previous year s investment, and, despite a drastic reduction in prices, volume increased about one-eighth. Also our view has always been that a goodly share of an 80 per cent, business increase in 1922 was the result of this same advertising expenditure. As a matter of fact we feel that the full force of our depression year advertising was not fully spent for some time, and that the appropriated five-fold expansion of our volume from 1920 to 1924 was materially the restilt of sustained publicity efforts. In increasing our advertising outlay for 1931 we believe that we are sowing the seed Of future volume and profits.’’
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Bibliographic details
Taranaki Daily News, 15 October 1931, Page 13
Word Count
146EXPERIENCE IS CONVINCING Taranaki Daily News, 15 October 1931, Page 13
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