RETURNING PROSPERITY

Taranaki Daily News, 13 March 1931, Page 10

RETURNING PROSPERITY

SPENDING AND ADVERTISING. IMPRESSIONS IN AMERICA. The belief that the world-wide .economic depression is beginning to disappear was expressed by Mr. William J. Clark, general sales manager of the Famous Lasky Film Service (Paramount Pictures), which operates in New Zealand, Australia and the Far East.' Mr. Clark returned to Wellington on Monday by the Monowai from the United States.

“In the United States,” said Mr. Clark, “It was noticeable 'in communities where the population-, spent freeley and firms spent additional sums in advertising, that the signs of returning prosperity were most marked. By a system of careful Government economy the United States is steadying herself after the big Wall Street catastrophe.” The motion picture industry was one of the first organisations to reflect the coming of better times, said Mr. Clark. In that business capital expenditure had been increased, thus giving employment to many thousands more people. There had been no cutting of production .costs in the bigger producing companies, and considerable sums of money had . been allocated for the purchase, of British stories and actors to supplement the many English actors who had been working in Hollywood since the advent -of talking pictures. In this respect the American motion picture interests’ were spending more money in England and the Continent than before.