Page 27 Advertisements Column 1

Taranaki Daily News, 28 September 1929, Page 27 (Supplement)

Just what you have been waiting for SOMETHING GOOD, BUT CHEAP. WE HAVE IT. Just Landed, a Stock of Edison Bell Portables AT £4 15/An ideal pleasure companion for the coming summer months. Pay us a visit and hear some of your favourite records on this machine. Also a full range of H.M.V. Machines and Accessories. Full Stocks of H.M.V. and Zonophone Records. EASIEST TERMS ARRANGED. GORDON C. BELLRINGER 257 DEVON STREET - - - NEW PLYMOUTH Telephone, 1197. . . .. There’s N® Needle-Ssratch with “ Colombia ” Beeords and nou) toe will tell you why Do YOU know what causes The older the record, the the scratch or surface noise greater the expansion of the . ~ fibre, and the more hissing common to ordmory phono- and ’scratching, graph records—and why you never hear it in a “ Co- Now examine the illustration lumbia” Record? above. In the square you see a cross section of a If you were to break an or- “ Columbia ” Silent-Surface dinary phonograph record in Record. Note how Columtwo —so that you can get a bia’s “ Laminated Process good look at the inside of it not only gives the jre«ord -yon wouid discover the reason. Its made of what £ olumbia proC esg absolutely is known as solid stock prevents objectionable surthe core and the playing sur- f ace no j se an d scratch, face are made of the same material. The shellac and First a core of tough, fibrous other materials needed to substance. Then, on each make the playing surface are side, a layer of especially mixed all through the record. prepared insulating material. These materials are pressed On this material is built Connrlpr hpiw hv- lumbia’s playing surface of together under heavy _ y g heUac an d other ingredients, draulic pressure. pj 0 bbrous particles can work Consequently, when P - pres- fr®” l the c ° re sure is released, the Kirous f<> c;wsc surface material on the surface of scra t c h — because “ Cothe record expands. It is the j um bia’s ” playing surface is friction between the needle pure p ] ay i n g surface, insuand the fibrous surface that ] ate d by the special insulatcauses the hissing and sur- j n g material from the core face scratch when you play containing the fibrous mait, terial. There's No Needle-Scratch with ■ Columbia Electric Recording Without Scratch. Get your Columbia Records and Gralonolas front—« A. ASPLIN, MUSIC STORE COLLIER & CO., MUSIC STORE. Wholesale from BANNATYNE & HUNTER LTD. Wellington. A SENSATIONAL NEW WALTZ. | wr C u ’ S? 904- Undoubtedly the best I SB I Wfiltz Record that lias been released B Bw] tins season. Victor Herbert’s I? | WALTZ MEDLEY I |® Introducing: “Kiss Me Again,” “Ask ® iwO | Me While the Band Is Playing,” 1 IS | “Slumber On, My Little $ GipsyMaidcn,” and “Toyland.” Selection of All the Latest Records At— COBURN’S MUSIC STORE, OPUNAKE. EASY TERMS ARRANGED From |Q/ = Deposit, and Weekly. B.S.A. Cycles, Genl’s, £lO 10/- New Hu<lso " C) ' ck "' £lt 8.3. A. Cycles, Lady’s, £ll. R “ s ' al C£ ' le »’ Genl ’’’ “• ; Royal Cycles, Lady’s, £8 10/-. ARNOLD GEORGE •Phone 486. BROUGHAM ST, NEW PLYMOUTH. ’Phone 486.