SUCCESS IN BUSINESS.

Taranaki Daily News, 2 November 1926, Page 10

SUCCESS IN BUSINESS.

HOW HUNTER AND SONS Reached the top of the LADDER OF BUSINESS SUCCESS. THE VALUE OF GOOD CLOTHES. Investigation of any successful business invariably proves that one fundamental principle is responsible for the achievement. That is—rendering a real appreciable service to the public. In this Hunter’s have undoubtedly succeeded. They have concentrated upon their job and done it thoroughly well. Hunter-made Suits and Overcoats are worn by thousands of men who know the vtdue of being well dressed. Gentlemen from the professions, the, ranks of business and all walks of life wear the garments produced by this popular firm. At the very outset Mr. Hunter decided upon the standard of quality for his suits. It took determination to produce extra well-made clothes and sell them at extra keen prices. And only by a rigid adherence to these high standards have Huntermade suits won their popularity. They could always be relied upon for unvarying quality. Year after year they were the same —always as good as ever. This maintainance of quality standards eventually created a colossal demand for Hunter-made Suits. This was what was planned. By quality—high, superior quality—Mr. Hunter created a big army of patrons. This enormous volume consequently enabled the firm to purchase their materials in large quantities direct from the leading colonial and overseas mills. Thereby they bought to better advantage, saving the warehouse’s profits and buying at lower prices than were possible previously. The benefits incurred by this buying policy enabled Hunter's to offer still better values, with the natural result that their output continued to grow—and with its growth so values continued to become better. By leaps and bounds Hunter's then began to increase their business. Branches were established in Whangarei, New Plymouth, and Hamilton, to give the residents in these districts the opportunity of securing Hunter-made suits. Hunter’s sales policy has also contributed, in no small measure, to the success of the firm. Hunter-made suits are not retailed, but wholesaled. They are sold, through Hunter’s own shops, direct from Hunter’s workrooms to wearers. As evidence of the value offered in the suits made by this successful firm, we will quote prices. Ready-to-wear suits are sold from as low as £3 19/6. Perfect fit is guaranteed for all figures because of the vast range of sizes. These suits are not ordinary stock sizes, but are made on the “form" style. Thus a man of unusual dimensions may get a perfect fit. Then, of course, there are Hunter’s made-to-order suits. These are made to your individual measurements. Hunter hand-finished Made-to-Order Suits cost from £5 10/-. Any man desiring a high-class suit at a reasonable price is recommended to visit Hunter and Sons, Ltd., at Barry’s Buildings, Devon Street, New Plymouth. You are assured of satisfaction in every detail.*