Page 3 Advertisements Column 4

Taranaki Daily News, 8 October 1925, Page 3

Study these Lists The Value and Prices are sure to appeal to all 1 Heavy Quality Crepes, tn Pale Pink, Red, Fawn, Striped Fuji Silks, shades White, Reseda, Green, , , * r. ’ Include Rose, Green, Flame, Putty, Brown, Sky, Grey, Saxe, Tan, Mauve, Lemon, Helio, Rose, Pink, per 2 fiiu. wide .... 4/G yard 10JD Grey Viyella. The un- • Choker Scarves, in Orienshrinkable Flannel. r . tai -Jazz Silks. All Great value, 31in. Wide; per yd. .. g/g shades; each .. 4/g Cotton Rompers, 16in to “Livia” Silk Hose. This 20in., Plain colours, well - known brand each 2/11 showing in Sunburn, Muffin, Pastel, Beige, Also in Figured Ma- White, Grey, Navy; terials, each.. 3/H P er P air •<•••' 7/6 MoreysS GENERAL DRAPERS . . Tr NEW PLYMOUTH

Making Newspaper Space Pay !F business man should decide to-morrow to pehd two per Cent, pf an average day’s sales in newspaper advertising in quest of increased business, Our newspapers would not be found equipped to handle the traffic. And yet if all business men were smart enough to take advantage of past successful experience they wouid all advertise throughout the year or for seasons effect. Some would produce over-night results like the big drapery shops with their heavy copy in morning newspapers, while others would merely put themselves prominently on the map and before the public notice. Those who had a real story to tell, and the ability to tell it in a convincing way, would get most profitable results, just the same as if they were given opportunity to tell each prospective customer by word of mouth. Some business men are born salesmen, and sound merchandisers—and some are not. One merchant can create more sales for one pound spent in advertising than another can by spending many times as much. Advertising will produce results every time it is used by an honest business man to sell honest goods at honest prices. If newspaper advertising does not pull, it is because either the copy does not ring true, the seasonal appeal is lacking, or the advertising does not inspire that degree of confidence that is necessary to produce consumer demand. A casual study of merchandising in any of the larger towns clearly shows that the difference between the big shops doing the heavy volume of business and those which merely live from hand to mouth is—ADVERTISING. Taranaki Daily News The Provincial Newspaper Established 1857.

A DOUGLAS’ 13 THE MOTOR-CYCLE FOR YOU, BECAUSF-r (1) It is perfectly reliable. (2) It is extremely economical. (8) It is the finest value for money (4) It is absolutely vibrationless. ?2J 2-speed .».-*■• •>. ••. £6O 2j 2-speed with clutch .. £62 2} 3-speed, ehaln drive .. £66 All machines complete with lamp and horn. Direct shipments from factory All particulars from Sole North Taranaki AgentsLes. Berg > Stratford Stainton 6t Co. Ltd. New Plymouth