NATIONAL ADVERTISEMENT.

Taranaki Daily News, 3 September 1924, Page 6

NATIONAL ADVERTISEMENT.

WORTHY OF NEW ZEALAND. At last a really good national advertisement worthy of New Zealand has been issued. It is “Progressive New Zealand,” an authentic, comprehensive, illustrated work of reference on ell aspects of the national life of New Zealand. which has been prepared and produced by arrangement with the Dominion Advisory Council (the honorary executive council appointed by the Government to advise on all matters relating to New Zealand’s participation in the British Empire Exhibition), and published under the council's authority lby Vivian E. Page. : The most striking feature of this national advertisement is its wealth of photographs depicting every phase of industrial, farming and social life in New Zealand, and the attractive manner in which these and the specia l articles have been compiled make a publication that will at one and the same time appeal to the manufacturer seeking new fields for his enterprises, the prospective immigrant, and those to whom the high quality of New Zealand’s primary products are not yet known.

Even a quick run through the great array of feature articles convinces the reader that the editor (Mr. L. S. Fanning) and his assistants must have ransacked a great weight of departmental reports and other official publications, in addition to interviewing of many experts. The aim has been to bring between two covers the information necessary to enable the book to rank as a standard work of reference. These features are solid, but they are not dry. The editor has been at pains to put vitality into the work; the reader sees a busy New Zealand, at work and at play. The whole Dominion comes into view as the pages are turned. Country and town have their fair share of the featuring in letterpress and pictures. Supplementary articles are concerned with New Zealand’s progress in literature, art. science and music. The concluding thirty pages give adequate information about the Dominion’s principal groups of importations. Praise is due to the printers (Messrs. Andrews, Baty and Co., Ltd.,. Christchurch) for the high quality of their cm ft. The colour process work on the outside covers and on some of the inside pages shows that New Zealand is not lagging behind older countries in this art. The operations of the principal State departments are admirably illustrated in a series of designs in colour. The artists and engravers have done their part worthily fot this book, which should make a very favourable impression on New Zealanders and their kin of tb Mother Country.