EMPIRE EXHIBITION.
INSUFFICIENTLY ADVERTISED. By Telegraph—Press Assn.—Copyright. London, March 18.
The Daily Express, supporting the contention that the Empire Exhibition is insufficiently advertised abroad, quote® the statement of the Cunard and White Star lines that they do not expect the exhibition to make any appreciable difference to the Atlantic traffic. Sir James Stevenson, chairman of the Exhibition Board, in a statement, = aid he had never lost sight of the fact that the exhibition must be advertised, but they must cut their coat according to their cloth. The main present business was to open the exhibition and set the turnstiles clicking. If he intended to open a shop he would not advertise till he was ready to meet customers.
The Daily Express says: “This is bad business. Money should be first expended in publicity to bring in money at the turnstiles.” Thomas Cook and Co. admitted that the exhibition was not being advertised extensively abroad. For a year prior to the San Francisco Exhibition they were overwhelmed with posters. Cook’s are issuing Wembley posters on the Continent.
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Bibliographic details
Taranaki Daily News, 20 March 1924, Page 5
Word Count
176EMPIRE EXHIBITION. Taranaki Daily News, 20 March 1924, Page 5
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