Page 12 Advertisements Column 1

Taranaki Daily News, 5 January 1924, Page 12

KWSMFER ADVERTISING DID S testimony td the yalue of Newspaper Advertising in making profits for those who use it judiciously appears in the financial statement published a short time ago by the Gillette Safety Razor Com- j W, JN 1921 the Gillette Company confronted the expiry of its patents and world-wide competition, its rivals armed with the weapons that had brought it supremacy for almost a score of years. Gillette faced the music. 4»ughtNewspaper space wherever taen swore at their whiskers, improved their product, established {world-wide distribution and at ithe end of the year counted projfits of nearly £1,500,000. fpj 1922, profits exceeded £2,000,000, and the Company Started 1923 with orders on its IBooks for 1,321,000 razors and £420,000 blades. So happy are. ets finances that if is planned to flinild a £300,000 addition i* the JiEaetory. NEWSPAPER IDVERTISING IT

!] ■ ’ ’ J S n ... A ■ " - IT" i 1 '' ' ! ">> The illustration above shows a city within a city, a 8 n'' > x<sl=«*“ I walled town with a permanent population of thous- p ~- - ands of workers—this is the huge refinery of the w " A- Tide Water Oil Co., where Orange Label Tydol a Motor Spirit is scientifically distilled and dispatched k direct to New Zealand. 0 Orange Label Tydol is fully guaranteed by this im- g mense organisation. It is guaranteed after continuous M scientific tests and examination of local conditions eminently suitable for New Zealand. Orange Label sS> itgr Tydol gives full power, full satisfaction, and the ut- S ■" most in economy. p Ask yofir garage for ®YDOL ‘I IMOTOR SPIRIT |/ N.Z. Distributors -W. H. SIMMS & Sons E' v^*— Auckland —Wellington - Christchurch I T 7 «3- Dunedin.