Page 4 Advertisements Column 4

Taranaki Daily News, Volume LIV, Issue 274, 16 May 1912, Page 4

WINTER TOPCOATS. AT THE MELBOURNE. There is no store in Taranaki so well able to supply coats of quality at such low prices as the Melbourne. If one but pauses to think) the reasons are obvious. In a nutshell, the secret of such low prices is buying for spot casli and selling for spot cash. It is apparent that a firm like the Melbourne Clothing Company, operating four busy cash stores in Taranaki, are distributors and buyers of greater magnitude than any other similar organisation; hence it would be a strange thing indeed if the huge cash discounts earned, the concessions granted for taking large parcels, and the wonderful "jobs" secured through the potent agency of "ready cash" did not allow this famous firm to undersell all competitors. And they do undersell. Here are prices that are so much below those ruling elsewhere for similar goods that people wonder and ask how it is done. Splendid dark grey raincoats, well tailored and dressy, 29/6. Handsome hydrotites, priced everywhere at 50/-, for 37/6. Splendid warm tweed overcoats, hard wearing yet dressy, 35/-. Nobby overcoats, the "Super Dreadnought," made of fine lustrous cravenetted dark grey worsted, splendidly tailored and finished, 39/6. Best quality Burberry coats, 49/fl. Dozens of other lines, of course.—Advt.