Page 3 Advertisements Column 4

Taranaki Daily News, Volume XXIV, Issue 62, 5 March 1902, Page 3

THE "DAILY MAIL" (LONDON) ONE ©F THE PARTIES; ANY READER MAY BECOME THE OTHER PARTY. It is a rule of law - and of common sense—that every contract must have at least two parties. The " DAILY MAIL " has undertaken to be the " party of the first part" in a contract that in many respects is the most remarkable of its kind ever announced. The statement of the offer made by the " DAILY MAIL " follows, with an account of the easy way In which any reader of this paper may accept the offer, and thus avail himself of s this altogether unprecedented opportunity. THE MODERN WAY. The offer in question is not only unprecedented, the opper unity entirely unique, but the plan thus proposed is alike essentially modern and in accordance with the best and most recent business methods. It is the characteristic of the present time that in all great financial undertakings the cost of an enterprise shall be spread over a considerable period. Any government or municipality which undertakes some great work of improvement doaa i:ot attempt, to pay for it all at once. These great expenditures, often involving millions of pounds, are extended over a long time, not infrequently over manv years Th» bonds which are issued to cover the cost of eueh a work are made to-fall due not all at once, but after successive intervals, so that the ratepayers shall no' ifael all at occe the weight of a burden imposed upon their shoulders. Private corporations follow the same method. AND THE MOST PRACTICAL WAY. The method thus described applies not merely to private and Municipal Corporation*; it is the way in whioh the avenge man meets hie expenses. If he leatod & bousa he does not pay the rent for an entire year in advance j he pays it month by month or quarter by quarter. His other expenditures are made after the snme fashion, and for a thousand and one other things whioh he purchase, he dees not tn ike outlays at once that would suffice for a year or many years. He moets his ull weekly, monthly, or quarterly, as the case may be. In purchasing The Times Peprint of the " ENCYCLOPEDIA BRITANNIOA " uudsr tho offer made by the " DAILY MAIL," you pay for it as you pay your rent, with the difference, that when your payments are completed you own tVa* which y.-u have been piyingfor. LOOKING AHEAD Is is charnoteristic of the age in which we live that not only financiers and business men mako plans koking farther in the future than formerly. AH men, that is to say, all thoughtful and prudent men, loik further ahrad thun men of a <ontuiy Hers is an opportunity to make a plan forthe future than will brine a pwnt i"' wa of the greatest value. By small payments at tho r I'e of 1 ss fcha . 0.1 a day uny one may become a possessor of thus library of libraries. 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The amount first asked for the j volumes, while not unreasonable in view of the enormous expense involved in preparing the " ENCYCLOPEDIA BRITANNIOA," still served to prevent all but a comparatively few persons from obtaining the work, however eagerly they might desire it. The new price brings it within the reach of all. ' EVERY JOT AND TITTLE It should be always remembered that the twenty-five volumes thus offered are the entire work, exactly as it was issued by the publishers. It is the wellknown R?print. issued by The Times, and printed and bound in very lwge quantities. In fact the printing and binding order involved in the first edition was the greatest ever carried out in the history of publishing. Immense economies were thus effected without permitting the slightest deterioration in the value of the work in ary respect. ' LITTLE BY LITTLE. But many persons might find it inconvenient, and perhaps some impossible, to pay even the raducud price in one lump sum, and others might prefer for various reasons to extsmd their payments over several months. The " DAILY MAIL " appreciate! tho p eference of this large class. It has seen the situation clearly, «nd has met. the needs of the case. It offers the work to any purchaser on the payment of five shillings when the work is ordered and further moderate payments from month te month until the entire amount is covered. THE TERMS 8F THE TENDER. Upon receipt of five shillings tho " DAILY MAIL " will promptly despatch to the booked addraus the entire twenty-five volumes of the "ENCYCLOPEDIA BRITANNIOA," and the balance of the p»yments can be made at the rate of twelve shillings per month. Also, a discount is given for a full j payment in cash. LABTLY.

The reader should rot forget that the work itself is greater than any nvre description of ic can indicato. Specimen pages and illustrations will be cent upon application, with further information concerning the work and complete details as to the offer. SOMETHING MEW. Every subscriber to the " Encyclopaedia Britannica" will reeeiva, without extra cost, an extra (26th) volume of nearly 250 p»g«s, giving hundreds of suggestions and outlines for courses of reading upon almest every imaginable topio, thus making the Encyclopaedia available for every member of the family who can read. It points out profit and recreation for everybody. I This "Handbook of Systematic Readings" has just been prepared ni great 'expense, and required the combined labours of three eminent professors over four years to prepare. It cannot be obtained separately.

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