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Colonist, Volume LX, Issue 14611, 16 January 1918, Page 5

Why' does some tobacco bite the tongue? Experts now tell us that moisture is the offender. Commonsenses, too! The moisture turns to steam during the combustion of the tobacco, and this hot steam naturally bites the tongue. Hence the dryer the tobacco the cooler tte smoke and the better the value, because that surplus water adds to weight. Gold Pouch, the New Zealand-grown tobacco, never bites the tongue—it is pure genuine tobacco without excess moisture. Unequalled in combustibility It burns freely to the last shred without that soppiness so .common to most foreign tobaccos whicb foul the pipe and coat the tongue, leaving a nasty bitter ■ aftertaste. New Zealand soil and climate alone can produce a tobacco so mild and with such a small percentage of nicotine, containing but 11-3 rd, as against 4 per cent, and 5 per cent, in foreign tobacco. Gold Pouch is' the mildest and least injurious of all smokes, not affecting the heart, no matter how much you smoke of "it. No increase in price, still obtainable at a shilling pel' pouch. 118