A Good Cigar.
We notice in an exchange this remark : " Not on«s man in twenty knows anything about cigars. The nineteen couldn't tell a good cigar from a poor one," This sounds like the cheap boast of every dealer who handles a lnw grade of tobacco. If there is a man in the world who ia full of his own conceit and eeema proud of universal ignorance, and who believes that one half of mankind is made up of fools and the other knaves, it is the fellow with a little cigar stand stuffed full of bogus goods. Unless he is a remarkably clean-cut rascal himself, you will see him twenty years hence — if be lives that long — behind the same little stand, selling the same old false brands and still believing himself the smartest creature in the business. The men, however, who march upward in the trade, who make fortunes and names themselves, as a very general rule, are those who know that it needs no " policy" to make an honest man. He cannot be made in that way ; he must be born honest. He must know, too, that the mass of men do know a good cigar when they smoke it. Let us take, for instance, an average smoker. He pays 10 cents for a cigar and makes no boast of it. He is Bimply buying comfort, and he wants ifc. He may not, and probably cannot, with half a dozen whiffs, tell which is the better of two cigars, though one may bo much better than the other. He probably baa not an analytic mind, and has not the peculiar flavours and smoking characteristics of the two cigars. Those are the accomplishments of experts. At the same time your average smoker, ii allowed to enjoy his cigar in silence and at home, can tell very quickly which of the two he likes best, and if he bought them at different shops, he will know which one will get his trade next time, though he could not possibly describe the difference between the two cigars. Fancy, prices, gaudy showcases, tinfoil and fancy brands, to say nothing of the magic term "imported," may tickle the fancy of dudes and a small number 1 of foolish rich men, but the great mass of smokers enjoy a good article when they are lucky enough to get it.
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Bibliographic details
Te Aroha News, Volume IV, Issue 180, 27 November 1886, Page 6
Word Count
396A Good Cigar. Te Aroha News, Volume IV, Issue 180, 27 November 1886, Page 6
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