Page 3 Advertisements Column 1

Sun (Christchurch), Volume VII, Issue 2144, 29 December 1920, Page 3

As soon as you feel the slightest symptoms of Influenza, take "NAZOL" on sugar and also inhale through a Nazol luhaler, and vou're safe. .3

Good Will Triumphant Under Test A3 this message is being written, Dodge Brothers' daily, weekly and monthly production, is at the highest point in its history. The most casual sort of inquiry will satisfy you that this production is being absorbed as it is delivered. Withic sight and sound, as we write, a great addition to Dodge Brothers' immense works, is being rushed to completions The interesting thing about this situation is that it is not likely that a half a hundred people have ever bought Dodge Brothers Motor Car just because they wanted a motor-car. Of the more than half a million who have bought it—the overwhelming majority did so because of the name it bore. It has always been treated, by the American people in particular, as an expeption—always set apart, and singled out, and never judged by ordinary standards. It has always been thought of, and is still thought of first and foremost, and all the time, only in terms of its goodness, and the results it gives. All of this is wonderful, in one way, and quite natural and logical in another. It all dates back to the day when John and Horace Dodge conceived and designed and finally built the car—after warning each other; and their associates, not even to think of it in any other terms than the best obtainable value. They began with a few almost absurdly simple principles, bluntly expressed and rigidly executed, about decency and honour and integrity—such as most of us write in our copy books at school. They reduced these old copy book maxims to a splendid and more scientific system, pouring more, and more, and still more value into the car, and then marshalling all the resources of modern massed manufacture to get their product into the hands of the people at an honourable and an honest cost. These policies and principles have never been changed, and never will be changed, by so much as a /Thair's breadth; and they have come to be recognised and accepted as Dodge Brothers principles wherever motor-cars are driven. It has all happened as John and Horace Dodge planned it—quite simply, naturally, and automatically, all over America, and all over the world. People DO discriminate, as Dodge Brothers contended they would; people WILL find out when a motor-car is well built and gives good service and great good value. Dodge Bapthers' market to-day is where they planned to locate and establish it—in the mind and the heart of every man and woman who admires good work, well done. It will last, and it will keep on growing, as it has kept on growing for five years (faster than Dodge Brothers' works could keep pace with it), as long as the number of those who believe that a manufacturer should build to serve and not merely to sell, con. tinues to increase. All is well with Dodge Brothers to-day, because John and Horace Dodge builded well in the begin, ning, and because their business will continue to build well untJJ the end. J. S. HAWKES Ltd. Durham Street Ajaits Djdgs Bfo3. Cars